On February 4, 2021, KOHAKU opened an exhibition booth at the Weibo Account Festival in Tokyo, a big event held once a year by Weibo, China’s largest social media platform.
The event, which presents live performances and award ceremonies featuring many of Japan’s most popular idols and artists, is a focus of great interest in China as well, and the five-to-six-hour event typically attracts roughly 250 million views each year.
The venue was also visited by many famous KOLs (Key Opinion Leaders) with millions of followers, and we made a splash thanks to all the KOHAKU booth photographs and product introductions that they posted.
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